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It's all about consistency and repetition.

Posted by Justin LeVrier on

There’s a guaranteed way to become a top closer and the best salesperson at your dealership, your company, and your brand. It can be applied to multiple positions in the automobile business from car sales, management, training, and on to leadership. It’s simple, but not always easy. 

Regardless of the sales process, sales methodology or tips you follow, your key to success in sales relies on two critical factors; consistency and repetition. 

Consistency in delivery. Repetition in practicing. Consistency in using the words, questions, and closes. Repetition in practicing. Consistency in developing skills, getting your mind fit. Repetition in working out your mind and training relentlessly

Fill your mind with good information in the constant pursuit of knowledge. Push yourself, do what's uncomfortable, to do what’s boring. Push through the pain, train your mind like you would train your body if you were preparing to go up against Muhammad Ali in the ring, and then push more, and do it again, and again…. Day in, and day out. 

“...when the action starts, it may not go the way you planned, and you're down to the reflexes you developed in training. That's where roadwork shows - the training you did in the dark of the mornin' will show when you're under the bright lights.”  - Joe Frazier

The highest levels greatness can only be achieved with serious practice and discipline. 

In the car business, it’s easy to get caught up in the day and end up stepping into the ring with the customer or on the lot with them. We end up practicing on our customers and we get knocked out 80% or more of the time. 

It's easy to think we get paid for the time we spend with the customer. The reality is we’re being paid for the practice, sales training and development we do daily, in between customers, before we step in the ring. 

Training isn’t something we did, it’s something we do consistently and continue to do repeatedly. 

When we put in the effort and the hours outside of our regular daily sales transactions, we will be reward with the reflexes to become the best salesperson on the planet. Top of the board. World champion. 

Selling is the best career in the world when you're good, it sucks when you're not.

Becoming the best sales person isn’t a right and it isn’t easy, but if you’re willing to continually gain knowledge, expand your mind, your abilities, have a strong work ethic, and develop your craft and practice until it’s instinct and reflex, success will be yours! You will be unstoppable. 

Amateurs Practice until they get it right, pros practice until they can’t get it wrong! Some people have the resolve to push and make it happen, others get tired and give up. Which are you going to be?



Visit: for on-demand Automotive Sales, Management & Service Training for a hands on experience for managers on leadership, training, and coaching for the motivation, action and systems to control your future in the car business


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