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Build or Burn Sales Competition F.E. D.B. Kit

Build or Burn Sales Competition F.E. D.B. Kit


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The weekly sales competition proven to increase closing ratios, Build or Burn encourages everyone on the team to work harder to move more metal. The 2.5 lb. golden “Relationship Builder” dumbbell serves as the trophy everyone is gunning for, while the 11 inch charcoal “Burning Through Ups” extinguisher is the one they’re trying to avoid. 



Each week the trophies change hands. The fire extinguisher should never land in a permanent home, as the salesperson who finds it in their hands will quickly improve so it doesn't stay there long. At the end of each month one hard working salesperson will rise to the top, with the best overall closing ratio they will claim the gold permanently as their own — and a new golden trophy will be ushered in and up for grabs. How many can they collect?     

By leveraging both the carrot and the stick (positive and negative reinforcement) Build or Burn is a fun and low cost way to ensure that all your bases are covered in improving closing ratios and making sure every opportunity is maximized. 

Build or Burn Bundle includes three (3) Relationship Builder (aka: Strong Closer) golden dumbbell trophies; one (1) Every Customer Counts (aka: Burning Through Ups) fire extinguisher trophy; instructional video available on implementing the sales game in the dealership. 

Relationship Builder Refill Subscription includes three (3) Relationship Builder (aka: Strong Closer) golden dumbbell trophies that are shipped to you every three months. Subscription renews at $59 each quarter.


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